Website or Advertising Copy
Sometimes it is just very difficult to think of unique material to add to a company website, especially if that company is yours…
Seeing the forest for the trees can sometimes be a challenge. Determining the most important copy and then optimizing that copy for search is also quite challenging.
iBusinesslogic has crafted copy in the form of, website pages, print brochures and Press Releases which have garnered tens of thousands of page views in a single week.
While we can write the copy, we can not create effective copy out of thin air.
How do we do it?
- On site or telephone interviews with the principles of your organization.
- On site or telephone interviews of clients or cutomers.
- Research into your products/services, and your direct competition.
iBusinesslogic takes a journalistic approach to creating good copy. Then we keyword optimize each page intended for the web and polish the message to fit your expectations. We will work with you to either craft the entire message or to simply advise you on changes that can be made to your present web page content to increase your organic search results.
Writing good copy about ones self can sometimes be a fools errand, other times it comes naturally. We are here to help you to understand if you are a natural or not. In either case, the copy used for your promotional materials either in print or on the web should present the best possible message to the world.
CopyWriting – A definition (From Wikipedia)
Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer or a copywriter.
Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader.
Copywriting can appear in direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.
Content writing on websites is also referred to as copywriting, and may include among its objectives the achievement of higher rankings in search engines. Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.