How do small business websites benefit by using WordPress as a CMS?

We can site many examples of success but one case of a new business with a brand new website is particularly interesting. The story is unusual but not uncommon and as in many small business stories, it can only be covered with multiple chapters of information.

The client is Keith Bloemendaal and his company is Raleigh Fence Contractors LLC.
We have written about this client before primarily over on our sister blog: All Business Auctions, we followed up on a small business website project we started last May but due to some client delays did not go live until late July 2008.

If you want to refresh your memory of the process involved with this project, please check these posts.

• Blog Profile – New Business Website/Blog Gets it’s Start With iBusinessLogic

• Blog Success Follow Up: Carolina Custom is now Raleigh Fence Contractors

  This is the result:
  

Since our last article(s) about Raleigh Fence Contractors, much has happened. The site has only been up for about 3 months but it is drawing traffic organically and has a Google page rank of 3. During the first month online Keith experimented with Google Adwords, spending approximately 1 dollar for each hit Adwords sent the site. Keith figures in the same time period (first month) he collection 2800 additional hits organically due to his blog article writing. That’s a $2800 payback on the investment of building this website in the first month.

Additionally, and more importantly, while competing in a very tight marketplace for Google page placement, Raleigh Fence Contractors started life as a website on about the 15th page of search results. In less than 3 months with regular blog posting and relevant content, Raleigh Fence Contractors, LLC has rocketed its website up in the search placement on Google to number 4 of 817,000 results for the term “Raleigh Fence”.

Raleigh Fence on Google

Keith Bloemendaal has added to the success of this small business website by actively learning the techniques and tricks of social marketing. Through his consistent efforts at adding to the conversation and with some luck, Keith has had the following outside articles written about him and his Website/blog.

• http://conniebensen.com/blog/2008/08/11/successfully-taking-a-business-online/
• http://constructionmarketingideas.blogspot.com/2008/08/blogging-for-business-case-study.html
• http://northcarolinaconstructionnews.blogspot.com/2008/08/nc-blogger-for-business.html

We are proud of the Raleigh Fence Contractors development at iBusinessLogic.com, maybe not as proud as Keith Bloemendaal but satisfied none the less. It is always great to see a client follow your advice and follow through to find success with a Small Business on the Internet.