Link Baiting – Oh, it sounds somewhat sinister…
The term just reeks of something less than ethical yet it is one of the best tactics new and seasoned bloggers alike can use to build up the page rank and visibility of a blog.
What is link baiting?
Our friend and client, Keith Bloemendaal, has just given the world a perfect example on his newly finished blog website Raleigh Fence Contractors LLC.
Keith’s latest post is titled Friday Blog Link.
In this post Keith mentions he plans on using this tactic every Friday, what tactic you say? Link Baiting is the artful and somewhat creative method of bringing attention to yourself and your blog by linking to respected blogs and bloggers. When writing a link bait article the intention is to be complimentary to peers in your niche and o slightly out of your niche in an effort to get these same bloggers to either write about or link to you and your blog in return.
In his article Keith has linked to no less than 6 blogs and bloggers he respects and he continues the link parade with no less than 7 additional links to other pages and articles within sites owned by these bloggers.
See the example paragraph below
. I want to focus every week on Fridays to the blogs I read and discover. We will cover many topics over the coming weeks, this week we will focus on a home improvement blog I subscribe to called Helpful Advice for Home Construction Improvement:
For a guy who is relatively new to the blogging world, I must say that Keith never ceases to amaze me with the grasp he has on social networking. This link bait article of his was done with style and with real respect for the people he is hoping will return the link love he has extended.
Obviously in my case it has worked – this article is my way to return the favor to Keith and the Raleigh Fence Contractors Blog. I am sure I will not be the only one returning the favor.
This is really the point… exchanging links is a primary goal for most bloggers, this endeavor is something traditional website owners do not have as much of a grasp upon. Without inbound links to your site, from relevant sites, you will not climb in page rank. Search engines love to find new links and they love you more if those links end up on your site somewhere.
The best part of link baiting within blogs is it is almost completely automatic. This is because when you place a link to a blog on your blog, the blog platform (WordPress, Movable Type, Blogger etc) automatically sends a message to the other blog called a trackback. This informs the other blog you are mentioning them in your blog. That’s how I found out Keith had mentioned me in his blog, from a trackback. In essence, it is really bait… You send out the link bait into the blogosphere and just sit back and wait for the fish to come back and read what you said about them.
So go ahead, Link Bait Away… Its really not sinister or rude… Just a way to say hello… look at me, I like your blog, do you like mine?