Some months back we published the article below in the Trading Assistant Journal . It details the transition from a brick and mortar retail and wholesale business model to Internet Marketing. The first step was eBay with a custom designed eBay Store by iBusinessLogic.com and powered with Frooition technology.
As many small business people know, finding the time to devote to new projects, no matter how exciting, can be a challenge in a small business environment. Cornerstone is no different and even though the eBay environment over the last year has been somewhat fluid, Richard Carpenter and his daughter Connie have stuck with the project adding products to the store inventory in Auction-Logic.com software on a regular basis.
The dedication has paid off!
Richard advised us last week that the eBay Store has been his best marketing decision in years. He is getting calls and inquiry’s about his Truck Mount Carpet Cleaning Machines, not just from around the State of Florida or even the United States, but from around the World!
Richard thinks his return on investment (ROI) has been very positive even when figuring in a few glitches attributed to eBay itself. His concern has never been with accumulating feedback or obsessing about DSR’s, Richard just wants his products out there in front of as many eyes as possible. The eBay Store we developed for him with Frooition has cost less than a weekly ad in our local newspaper and has returned 10 times the amount of leads.
Richard has now asked us to develop a new website for his company and we will be happy to oblige… More about that project in the coming months.
From the Trading Assistant Journal…
Cornerstone Commercial Supply is pleased to announce that after years of brick and mortar retail and wholesale sales of commercial carpet cleaning, janitorial and floor care supplies and equipment, that they are entering the exciting world of e-commerce as an Internet and eBay seller!
iBusinessLogic ‘s first task has been to set up the inventory of this commercial carpet cleaning distributor in electronic format and to enter it into the AuctionLogic business class eBay management software suite. We are proceeding with this project while we complete the design of the eBay stores templates with our DesignLogic
and Frooition graphics and eBay stores certified designer teams. The eBay stores design and listing template is nearly complete but since we have all of this great product to promote, there is no reason to wait. We at All Business Auctions have begun the soft launch of this client onto eBay with a basic eBay stores design provided by eBay.
Once DesignLogic & Frooition has Cornerstone’s new eBay store design completed they can simply do a quick install of the eBay store design without changing any of the items already running on eBay. One of the great features of our AuctionLogic software suite is that once the Cornerstone branded and customized eBay listing template is ready for use, we can simply choose to change the template of any store item from within our software without ever having to re-enter item description information or details. Once the Designlogic / Frooition template is installed our client will have the ultimate flexibility available for changing and editing both live eBay listings and their own promotions within the eBay store. Featured items will be promoted / cross marketed on each and every listing with this eBay stores design and software solution.
Next on the agenda, after the eBay store is up and running and generating revenue, DesignLogic will formulate , design and implement a complete a full eCommerce website for this client. This will allow the client to direct traffic from eBay to the eCommerce website and sell his primary product which is Truck Mount Carpet Cleaning Machines.
In addition we plan on developing informational products for this client. Digitally delivered info products are a great way to get a company brand and company links into the hands of a focused and targeted audience. The informational products ideas we have for this client are extensive and we fully intend on helping Cornerstone Commercial Supply inform and educate its customer base with Commercial carpet & floor care e-books, e-reports, e-reviews on equipment and other video and audio based informational products.
We have been working for years to reach a level which would allow All Business Auctions / iBusinessLogic to create comprehensive and effective Internet marketing plans which start with the awesome power of eBay traffic generation. We believe we have found the right combination of tools, services and mentoring programs which will allow any brick and mortar business like Cornerstone to survive and thrive in the new world of Internet based marketing.