When people are looking for local information, they use search engines – like Google – 82% of the time, so you certainly want to be in the search results when potential clients are looking for you.

Google Places allows you to include your business contact information, hours of operation, directions and even photos and videos. You can also upload menus and coupons. All of that is free! Then, for a fee you can use Google Tags to stand out from your competition with tags on your listing (note: As of today, they are offering a 30 day free trial of Google Tags, but this may not last).