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Insights – Google Researching Own Search Page

Why is this article a great read for any Internet marketer or eCommerce merchant?
Any insight into how Google optimises it’s own pages to reduce bounce rate and increase the stickyness of a single page, is good insight. One great nugget of information in the article is…
“We find that searchers often turn so quickly to Google that they don’t really think too much about what they’re actually searching for….