We have started the initial design work on two new Bonanzle booth owners website/blogs. These are the first of many sellers to accept our offer to help establish an independent website for anyone who sells on Bonanzle at a special price. We know this type of website/blog will drive traffic to products offered on Bonanzle. It is very gratifying to know Bonanzle sellers see the value in this type of web development, for their businesses and for Bonanzle!

Initial Design for Cliff Aliperti Things and Other Stuff

Our first client from Bonanzle is Cliff Aliperti - owner of Things and Other Stuff an existing ecommerce website. Cliff is a long time eBay powerseller in the ephemera and movie memorabilia categories. Cliff has moved some of his stock to Bonanzle and when he read my offer on the Bonanzle Services board, he was the first to sign up!

Thanks Cliff!

Our next client from Bonanzle is Elizabeth of A Night Owl’s Treasures Inc. Elizabeth is another long time eBay seller but in this case she has migrated completely to Bonanzle. Elizabeth know her business and her customers , I can tell she is very familiar with what it takes to successfully sell one of a kind items online through eBay and now Bonanzle. We surprised Elizabeth with this design look and are not quite sure yet if she will sign off on it. The background is a foggy night forest scene, perfect place for a “Night Owl” to hoot!

Night Owl's Treasures

We hope our clients enjoy the work we have put forth so far on these two projects. But if they are not quite sure about this look or that image, no problem! iBusinessLogic.com will make sure the clients are happy with the development work we do!

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Cornerstone Supply eBay Store Powered by Frooition:

Cornerstone Carpet Cleaning Supply eBay Store Powered by: Frooition

Some months back we published the article below in the Trading Assistant Journal . It details the transition from a brick and mortar retail and wholesale business model to Internet Marketing.  The first step was eBay with a custom designed eBay Store by iBusinessLogic.com and powered with Frooition technology. 

As many small business people know, finding the time to devote to new projects, no matter how exciting, can be a challenge in a small business environment.  Cornerstone is no different and even though the eBay environment over the last year has been somewhat fluid, Richard Carpenter and his daughter Connie have stuck with the project adding products to the store inventory in Auction-Logic.com software on a regular basis. 

The dedication has paid off!

Richard advised us last week that the eBay Store has been his best marketing decision in years.  He is getting calls and inquiry’s about his Truck Mount Carpet Cleaning Machines, not just from around the State of Florida or even the United States, but from around the World! 

Richard thinks his return on investment (ROI) has been very positive even when figuring in a few glitches attributed to eBay itself.  His concern has never been with accumulating feedback or obsessing about DSR’s, Richard just wants his products out there in front of as many eyes as possible.  The eBay Store we developed for him with Frooition has cost less than a weekly ad in our local newspaper and has returned 10 times the amount of leads. 

Richard has now asked us to develop a new website for his company and we will be happy to oblige… More about that project in the coming months.

From the Trading Assistant Journal…

Cornerstone Commercial Supply is pleased to announce that after years of brick and mortar retail and wholesale sales of commercial carpet cleaning, janitorial and floor care supplies and equipment, that they are entering the exciting world of e-commerce as an Internet and eBay seller!

The professionals at iBusinessLogic are bringing the world of Internet marketing to an established Brick and Mortar distributor of Carpet Cleaning supplies and equipment in the Tampa Bay area.

iBusinessLogic ’s first task has been to set up the inventory of this commercial carpet cleaning distributor in electronic format and to enter it into the AuctionLogic business class eBay management software suite. We are proceeding with this project while we complete the design of the eBay stores templates with our DesignLogic and Frooition graphics and eBay stores certified designer teams. The eBay stores design and listing template is nearly complete but since we have all of this great product to promote, there is no reason to wait. We at All Business Auctions have begun the soft launch of this client onto eBay with a basic eBay stores design provided by eBay.

Once DesignLogic & Frooition has Cornerstone’s new eBay store design completed they can simply do a quick install of the eBay store design without changing any of the items already running on eBay. One of the great features of our AuctionLogic software suite is that once the Cornerstone branded and customized eBay listing template is ready for use, we can simply choose to change the template of any store item from within our software without ever having to re-enter item description information or details. Once the Designlogic / Frooition template is installed our client will have the ultimate flexibility available for changing and editing both live eBay listings and their own promotions within the eBay store. Featured items will be promoted / cross marketed on each and every listing with this eBay stores design and software solution.

Next on the agenda, after the eBay store is up and running and generating revenue, DesignLogic will formulate , design and implement a complete a full eCommerce website for this client. This will allow the client to direct traffic from eBay to the eCommerce website and sell his primary product which is Truck Mount Carpet Cleaning Machines.

In addition we plan on developing informational products for this client. Digitally delivered info products are a great way to get a company brand and company links into the hands of a focused and targeted audience. The informational products ideas we have for this client are extensive and we fully intend on helping Cornerstone Commercial Supply inform and educate its customer base with Commercial carpet & floor care e-books, e-reports, e-reviews on equipment and other video and audio based informational products.

We have been working for years to reach a level which would allow All Business Auctions / iBusinessLogic to create comprehensive and effective Internet marketing plans which start with the awesome power of eBay traffic generation. We believe we have found the right combination of tools, services and mentoring programs which will allow any brick and mortar business like Cornerstone to survive and thrive in the new world of Internet based marketing.

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Our Client Wade’s Equipment Service of Pasco County Florida has had an eye opening experience with Word

autoproequipment.com

Press as a Small Business Website CMS (Content Management System).

Wade’s sells automotive lifts like the challenger lift you see in the photo on the right. Wade’s main clients over the years have been auto dealers and auto repair garages. Recently however Wade’s has experienced a new trend. Homeowners are requesting information about how they can install these heavy duty automotive lifts in their home garages.

Anne and Bob Graybill, the owners of Wade’s equipment (previous owners name was Wade) wanted to explore the idea of having a website which could help them take advantage of this trend in addition to anchoring their standard business of commercial installations and repair of auto lifts, lathes, parts washers and other garage equipment.

We inspired Anne and Bob to try using Wordpress. Not just because it would be easier for them to learn, but also due to the incredible flexibility of the platform when used as a CMS for small business websites.  When I told them they could update the site themselves, at first they were a little intimidated. But after I explained that iBusinessLogic would train them in how to use the site and in reality posting new content is almost as easy as sending an email, they were in!

The website url we helped them chose is a good one: http://autoproequipment.com , we selected that url in case they ever wanted to expand the online portion of the business into ecommerce.  The new name will be much better for search that wadesequipment.com would have been.

The site has yet to be completed but we have installed and customized the theme, laid out the static page menus and had a training session on how to format a page and a post.  We have had the sites up for just a few weeks.

The very first official post is here: Challenger Introduces CLFP9 Low- Profile Automotive Lift 

The post describes a low profile auto lift manufactured by Challenger Auto Lift and made in the USA. Anne had just received the information about this new product from her factory rep in an email so we used that information to write up a blog post on the web site. The lift is designed to accommodate the very market Anne & Bob want to explore, residential garage equipment and automotive lifts.

Turns out that the power and speed of Word Press has taken the auto lift community by storm. Well, that may be an exaggeration, but it is not an stretch to say that autoproequipment.com had the information about this new lift online and indexed by Google even before the manufacturer. 

With that significant head start, Wade’s equipment has been fielding calls from the far reaches of the country, with questions and requests for quotes on this new product.  They may have even sold one this week, directly from the single blog post about the product. 

I find this story to be inspiring and gratifying.  It is absolutely awesome to have the ability to help small businesses in a way that significantly proves itself worthwhile.  It honestly feels great to hear these stories from clients and I enjoy helping them to find their way into the new world of Internet commerce. There are so many small businesses here in Tampa Bay, Florida and across the nation who want, need and deserve better, faster and more productive website development. 

Using WordPress as a small business website framework, with the proper design and training has helped this one small company to find a whole new audience for their products and services. 

With the speed and power of Wordpress, along with the right content, keywords and tags, this website started to pay for itself within a few short weeks.  Tell me how many web 1.0 websites have ever done that?

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