Archive for small business website
Our Client Wade’s Equipment Service of Pasco County Florida has had an eye opening experience with Word
autoproequipment.com
Press as a Small Business Website CMS (Content Management System).
Wade’s sells automotive lifts like the challenger lift you see in the photo on the right. Wade’s main clients over the years have been auto dealers and auto repair garages. Recently however Wade’s has experienced a new trend. Homeowners are requesting information about how they can install these heavy duty automotive lifts in their home garages.
Anne and Bob Graybill, the owners of Wade’s equipment (previous owners name was Wade) wanted to explore the idea of having a website which could help them take advantage of this trend in addition to anchoring their standard business of commercial installations and repair of auto lifts, lathes, parts washers and other garage equipment.
We inspired Anne and Bob to try using Wordpress. Not just because it would be easier for them to learn, but also due to the incredible flexibility of the platform when used as a CMS for small business websites. When I told them they could update the site themselves, at first they were a little intimidated. But after I explained that iBusinessLogic would train them in how to use the site and in reality posting new content is almost as easy as sending an email, they were in!
The website url we helped them chose is a good one: http://autoproequipment.com , we selected that url in case they ever wanted to expand the online portion of the business into ecommerce. The new name will be much better for search that wadesequipment.com would have been.
The site has yet to be completed but we have installed and customized the theme, laid out the static page menus and had a training session on how to format a page and a post. We have had the sites up for just a few weeks.
The very first official post is here: Challenger Introduces CLFP9 Low- Profile Automotive LiftÂ
The post describes a low profile auto lift manufactured by Challenger Auto Lift and made in the USA. Anne had just received the information about this new product from her factory rep in an email so we used that information to write up a blog post on the web site. The lift is designed to accommodate the very market Anne & Bob want to explore, residential garage equipment and automotive lifts.
Turns out that the power and speed of Word Press has taken the auto lift community by storm. Well, that may be an exaggeration, but it is not an stretch to say that autoproequipment.com had the information about this new lift online and indexed by Google even before the manufacturer.Â
With that significant head start, Wade’s equipment has been fielding calls from the far reaches of the country, with questions and requests for quotes on this new product. They may have even sold one this week, directly from the single blog post about the product.Â
I find this story to be inspiring and gratifying. It is absolutely awesome to have the ability to help small businesses in a way that significantly proves itself worthwhile. It honestly feels great to hear these stories from clients and I enjoy helping them to find their way into the new world of Internet commerce. There are so many small businesses here in Tampa Bay, Florida and across the nation who want, need and deserve better, faster and more productive website development.Â
Using WordPress as a small business website framework, with the proper design and training has helped this one small company to find a whole new audience for their products and services.Â
With the speed and power of Wordpress, along with the right content, keywords and tags, this website started to pay for itself within a few short weeks. Tell me how many web 1.0 websites have ever done that?
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How do small business websites benefit by using Wordpress as a CMS?
We can site many examples of success but one case of a new business with a brand new website is particularly interesting. The story is unusual but not uncommon and as in many small business stories, it can only be covered with multiple chapters of information.
The client is Keith Bloemendaal and his company is Raleigh Fence Contractors LLC.
We have written about this client before primarily over on our sister blog: All Business Auctions, we followed up on a small business website project we started last May but due to some client delays did not go live until late July 2008.
If you want to refresh your memory of the process involved with this project, please check these posts.
- Successful Small Business Blog Website
Since our last article(s) about Raleigh Fence Contractors, much has happened. The site has only been up for about 3 months but it is drawing traffic organically and has a Google page rank of 3. During the first month online Keith experimented with Google Adwords, spending approximately 1 dollar for each hit Adwords sent the site. Keith figures in the same time period (first month) he collection 2800 additional hits organically due to his blog article writing. That’s a $2800 payback on the investment of building this website in the first month.
Additionally, and more importantly, while competing in a very tight marketplace for Google page placement, Raleigh Fence Contractors started life as a website on about the 15th page of search results. In less than 3 months with regular blog posting and relevant content, Raleigh Fence Contractors, LLC has rocketed its website up in the search placement on Google to number 4 of 817,000 results for the term “Raleigh Fence”.
Raleigh Fence on Google
Keith Bloemendaal has added to the success of this small business website by actively learning the techniques and tricks of social marketing. Through his consistent efforts at adding to the conversation and with some luck, Keith has had the following outside articles written about him and his Website/blog.
We are proud of the Raleigh Fence Contractors development at iBusinessLogic.com, maybe not as proud as Keith Bloemendaal but satisfied none the less. It is always great to see a client follow your advice and follow through to find success with a Small Business on the Internet.
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Your Company Needs a New Website
- Looking for an alternative to a difficult to manage old style website?
- Is your company website getting stale while becoming invisible as it drops in the search engine rankings?
- Have you asked yourself why you’re spending so much money on Pay Per Click Advertising from the big three search engines?
- Would it be great to have a website and be able to update it or add valuable content to it whenever you want?
Why not try a new direction? Go Web 2.0 and create a new website for your company with a modern design based upon content management solutions.
What is a content management solution or CMS (usually referred to as a content management system)?
A CMS is a complete website system which takes care of all of the hard work for you:Â Â it manages all of the page generation duties and creates a new page for your website on demand. The user simply fills the new page with content in the form of text, images, videos and more, just as they would if creating a Word document. Publishing content on the web has never been easier for the end user.
Blogs are websites. They can appear just as any modern corporate website, but blog/CMS websites are equipped with several search related advantages.
Why worry about search? What is search?
Search is the term used by website developers when referring to the search engines. All of the major search engines are out looking for new information on the web each and every day. If your website has been scanned by a search engine and is found to have no new or relevant content to report back to the database, the search (spider) will move on to the next site and not come back to your website for a longer interval between scans. The longer a website is maintained with no new content being added, the further that website will fall to the bottom of the search engine rankings.
There is more to ranking highly in the search engines than just picking a few relevant keywords.
Keywords are great, but the search engines are looking for more. Search engines want to see keywords placed in content in the form of actual articles, white papers and documents. The more the better. If these articles are added in a naturally occurring fashion, one at a time, on a daily or bi-weekly basis, the search engines will assign more value to the web site where these articles are found.
Our main website, iBusinessLogic.com has a great deal of relevant content and is based upon a content management solution. This blog is also a content management solution website. By simply adding this easy to use and update blog to our already content rich website, we have jumped to a Page Rank of 4 from a Page Rank of 2 in a matter of weeks, even though our new blog has very few articles yet. We attribute this jump to the tagging system in the CMS technology of this blog site attached directly to our website.
What does all of this mean?
What this means is web 2.0 CMS based web development will outperform any web 1.0 hard coded hard to update website. It will help a small company compete for space on organic search while giving the general public (your customers) a better understanding of your company, your goals and the information you have to offer.
What can I write about my company?
We can help you with ideas about what to write, but I am sure if anyone owns or manages a business, they have millions of ideas each and every day about the services or products they offer. Customer testimonials, new and interesting programs, mistakes made and corrected…the list is endless and your customers want to know more about your company that the average stale website can provide.
Share information and gain traffic, confidence and new customers. Focus on what you do, what you offer and where you work… and a Web 2.0 CMS based website and/or blog will help you succeed online like never before!
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