We have started the initial design work on two new Bonanzle booth owners website/blogs. These are the first of many sellers to accept our offer to help establish an independent website for anyone who sells on Bonanzle at a special price. We know this type of website/blog will drive traffic to products offered on Bonanzle. It is very gratifying to know Bonanzle sellers see the value in this type of web development, for their businesses and for Bonanzle!

Initial Design for Cliff Aliperti Things and Other Stuff

Our first client from Bonanzle is Cliff Aliperti - owner of Things and Other Stuff an existing ecommerce website. Cliff is a long time eBay powerseller in the ephemera and movie memorabilia categories. Cliff has moved some of his stock to Bonanzle and when he read my offer on the Bonanzle Services board, he was the first to sign up!

Thanks Cliff!

Our next client from Bonanzle is Elizabeth of A Night Owl’s Treasures Inc. Elizabeth is another long time eBay seller but in this case she has migrated completely to Bonanzle. Elizabeth know her business and her customers , I can tell she is very familiar with what it takes to successfully sell one of a kind items online through eBay and now Bonanzle. We surprised Elizabeth with this design look and are not quite sure yet if she will sign off on it. The background is a foggy night forest scene, perfect place for a “Night Owl” to hoot!

Night Owl's Treasures

We hope our clients enjoy the work we have put forth so far on these two projects. But if they are not quite sure about this look or that image, no problem! iBusinessLogic.com will make sure the clients are happy with the development work we do!

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Cornerstone Supply eBay Store Powered by Frooition:

Cornerstone Carpet Cleaning Supply eBay Store Powered by: Frooition

Some months back we published the article below in the Trading Assistant Journal . It details the transition from a brick and mortar retail and wholesale business model to Internet Marketing.  The first step was eBay with a custom designed eBay Store by iBusinessLogic.com and powered with Frooition technology. 

As many small business people know, finding the time to devote to new projects, no matter how exciting, can be a challenge in a small business environment.  Cornerstone is no different and even though the eBay environment over the last year has been somewhat fluid, Richard Carpenter and his daughter Connie have stuck with the project adding products to the store inventory in Auction-Logic.com software on a regular basis. 

The dedication has paid off!

Richard advised us last week that the eBay Store has been his best marketing decision in years.  He is getting calls and inquiry’s about his Truck Mount Carpet Cleaning Machines, not just from around the State of Florida or even the United States, but from around the World! 

Richard thinks his return on investment (ROI) has been very positive even when figuring in a few glitches attributed to eBay itself.  His concern has never been with accumulating feedback or obsessing about DSR’s, Richard just wants his products out there in front of as many eyes as possible.  The eBay Store we developed for him with Frooition has cost less than a weekly ad in our local newspaper and has returned 10 times the amount of leads. 

Richard has now asked us to develop a new website for his company and we will be happy to oblige… More about that project in the coming months.

From the Trading Assistant Journal…

Cornerstone Commercial Supply is pleased to announce that after years of brick and mortar retail and wholesale sales of commercial carpet cleaning, janitorial and floor care supplies and equipment, that they are entering the exciting world of e-commerce as an Internet and eBay seller!

The professionals at iBusinessLogic are bringing the world of Internet marketing to an established Brick and Mortar distributor of Carpet Cleaning supplies and equipment in the Tampa Bay area.

iBusinessLogic ’s first task has been to set up the inventory of this commercial carpet cleaning distributor in electronic format and to enter it into the AuctionLogic business class eBay management software suite. We are proceeding with this project while we complete the design of the eBay stores templates with our DesignLogic and Frooition graphics and eBay stores certified designer teams. The eBay stores design and listing template is nearly complete but since we have all of this great product to promote, there is no reason to wait. We at All Business Auctions have begun the soft launch of this client onto eBay with a basic eBay stores design provided by eBay.

Once DesignLogic & Frooition has Cornerstone’s new eBay store design completed they can simply do a quick install of the eBay store design without changing any of the items already running on eBay. One of the great features of our AuctionLogic software suite is that once the Cornerstone branded and customized eBay listing template is ready for use, we can simply choose to change the template of any store item from within our software without ever having to re-enter item description information or details. Once the Designlogic / Frooition template is installed our client will have the ultimate flexibility available for changing and editing both live eBay listings and their own promotions within the eBay store. Featured items will be promoted / cross marketed on each and every listing with this eBay stores design and software solution.

Next on the agenda, after the eBay store is up and running and generating revenue, DesignLogic will formulate , design and implement a complete a full eCommerce website for this client. This will allow the client to direct traffic from eBay to the eCommerce website and sell his primary product which is Truck Mount Carpet Cleaning Machines.

In addition we plan on developing informational products for this client. Digitally delivered info products are a great way to get a company brand and company links into the hands of a focused and targeted audience. The informational products ideas we have for this client are extensive and we fully intend on helping Cornerstone Commercial Supply inform and educate its customer base with Commercial carpet & floor care e-books, e-reports, e-reviews on equipment and other video and audio based informational products.

We have been working for years to reach a level which would allow All Business Auctions / iBusinessLogic to create comprehensive and effective Internet marketing plans which start with the awesome power of eBay traffic generation. We believe we have found the right combination of tools, services and mentoring programs which will allow any brick and mortar business like Cornerstone to survive and thrive in the new world of Internet based marketing.

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Successfully selling physical goods online requires the creation of an image of your brand that will make buyers trust you and your company. Trust is the number one issue for buyers online, while newer (and younger) Internet users are more accepting of eCommerce shopping, making sure your presenting the very best image to each and every person who lands on your products is key to any kind of online success plan.

eBay – Option 1

If your plan is to expand an existing business, or start a new online business starting with eBay is usually the first option. eBay is not the only method of Internet merchandising available but it is the easiest to start with as a new seller. Certainly other options exist and we will detail those options in later articles, for now, lets look at eBay as a strong starting point for online sales.

Initially several steps are required to sell on eBay. First you must register as a seller and then you must register a PayPal account and confirm the account. This process is not difficult, but may take a couple of days to complete. Part of the process involves providing a credit or debit card verification and bank account deposits from PayPal to your bank of minimal amounts, this verifies your identity in an effort to minimize fraud and protect buyers.

eBay Tools

eBay provides many tools in the basic “sell your item” form used by most new sellers. This is a step by step process meant to take new sellers through the process of making all of the proper decisions when creating a listing.

While the “sell your item” form is certainly easy, it is not the most efficient or cost effective way to manage eBay listings. Several other listing management options are available both within eBay and by third party providers. Some of these third party listing and inventory solutions are even offered to the public as free solutions to use. These solutions make their money in other ways and they do not always focus on your needs as a business owner when providing you with “free” software. If your intention is to create a real online business, finding free solutions is not always the best option for your business plan. I recommend finding a solution which fits your future business plans.

Growing Beyond eBay - Multi-Channel

If you plan on growing beyond eBay, a multi-channel solution may be key as you will not want to change your listing procedures and workflow prior to taking the next step. If your business involved specific requirements of a solution, such as consignment capabilities or intensive inventory control, I suggest you find the right solution to start. This will allow you as a business owner to manage your business, not micro manage your solutions.

Once you have “tested the waters” by listing a few items on eBay with the basic sell your item form, as a business person you should have a better idea of the requirements you will have when looking for a long term solution to scale up your business on eBay. Considerations such as pre-formatted text options which allow each listing to present the same standard information, inventory management and re-listing options, live revisions of listings with mistakes or pricing changes, template options, fee calculations options, employee compartmentalization and more. All of these considerations become the basis for an online business solution selection process.

Lets look at the different steps involved with making an eBay Listing: Read More→

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