Bonananzle

Yesterday I was reading about the Bonanzle Action Club (BAC). Numerous comments were spurred by my article about the BAC in the Trading Assistant Journal both on the Bonanzle discussion boards and on my blog. Some were proud of the BAC and others seemed skeptical about the promotion Bonanzle booth owners are doing through the BAC.

The basic idea if for 50 of the most dedicated Bonanzlers to go out in cyberspace and place friendly comments on blogs and websites linking back to Bonanzle to create buzz and also to add link popularity to Bonanzle.

This got me thinking about the brilliance of the idea as implemented by Bill Harding, CEO of Bonanzle, and also about what might make this plan even better.

What if?

What if 50 dedicated Bonanzle booth owners were to invest in their own websites/blogs?  What if those same

small business people were to create sites full of content related to the items they sell, simply by writing blog posts about the passion they have for their business and products?  Now, what if the entire eCommerce headache was removed from having a stand alone eCommerce website by using the proven ecommerce system as provided by Bonanzle?

What if?

Well, I can tell you what if… If just 50 smart business people explored this option and created independent niche specific websites, all leading back to Bonanzle, and their own Bonanzle booths, with those same Bonanzle booths linking back to these independent, easily updated websites… The traffic generation and page ranking would be phenomenal.  This is a idea that has been proven by the likes of Seth Godin with Squidoo and it can be replicated…

I would like to help each and every Bonanzle Booth owner create a small piece of the Internet they can control and they can nurture, without the headaches normally associated with running an eCommerce website.

These Bonanzlers would have a complete system for traffic generation (organic content generated traffic) and a proven simple easy to update checkout system as provided by Bonanzle.  The system could work as well as websites costing many thousands of dollars - even hundreds of thousands of dollars, not so long ago. By using the power of content generation as is possible on a CMS based platform like WordPress and the ease of use of Bonanzle, I really do not see how anyone could have an easier to use and more efficient method to get online and selling to the public who are out there every hour of every day looking for your products.

Below is my original posting on the Bonanzle Services discussion forum, but first…

after reading the quoted post, be sure to scroll down to see what the Bonanzle feed would look like on a business website/blog as described:

Greetings Bonanzlers!

My name is Scott Pooler, you may know me from the Trading Assistant Journal and other blogs. My company is iBusinessLogic Corporation of Largo, Florida. We design, develop and manage web 2.0 websites and blogs using content management systems that are easy for the end user (that’s you) to update.

Because of the obvious desire most of you have to see Bonanzle and of course your own Bonanzle booths to succeed, I have been working on a way to help you drive more traffic to this website and your own booths.

The obvious answer involves content creation (writing stuff) with a focused and specific target – your Bonanzle booth. This is a proven method for attracting and then funneling traffic to a desired location. I am speaking about blogs or blog style sites otherwise known as CMS or content management system websites.

CMS websites provide an incredible advantage over standard static page websites when the content is updated on a regular basis by the owner. This updated content brings traffic to the site through long tail search terms you generate simply by writing about what you love to sell, what your passionate about and what you want to promote – your business and your products.

I know many of you already have websites and/or blogs, this is great! But for those of you who do not I would like to extend a special offer for Bonanzle members only from iBusinessLogic.com

iBusinessLogic will design, install and teach you how to operate a new small business website/blog.
Additionally, we will create an automated feed to display your Bonanzle booth items directly on a page or pages within the new site. Post a new item to Bonanzle and it will appear on your own website, sell an item through Bonanzle and that item will automatically be removed from your site. Checkout will occur on Bonanzle so you will have no additional shopping cart headaches to worry about.
We will include SEO and Google Analytics modules along with up to 4 additional tools (like slide viewer, calendar, twitteriffic, or many others) and we will insert your logo in the header and install a custom background all for a very low, unpublished special Bonanzle price of $800.00 (Normally $1500.00)

Hosting is available through iBusinessLogic-Host or LunarPages

A stand alone website provides a place to not only promote your Bonanzle store but your personal or company brand as well. If you have a passion for your business, if your considered an expert in what it is you sell, if your a crafter or collector or niche marketer the best way to establish a loyal following for your business is to create and maintain an online property filled with your specific content and branding.

If you choose to use our iBusinessLogic-Host hosting, I will even extend and offer to build the framework of your new site, select the colors with you, install the header with your logo and let you see how it will work, before you make any payment at all for our services. If you find that using a content management system website, which is as easy as writing an email to use, is not for you… You will owe us nothing.

Payment plans are also available in this situation (when using iBusinessLogic-Host) (Minimum deposit of $250)

I think it would be fantastic for Bonanzle to have an army of passionate merchants posting articles about both Bonanzle and their own businesses and products placed upon Bonanzle with links to same… This kind of content is exactly what Google and MSN and Yahoo love to follow. The project would require dedication in the form of regular content generation by each individual external site owner to be most effective, but effective is what this could be.

If you are interested in learning more please contact us through the contact form on http://ibusinesslogic.com/blog

I will be happy to explain exactly how this one step can improve your business for years to come.

The booth feed below is from our Bonanzle booth found at http://www.bonanzle.com/booths/iBusinessLogic

Of course, website owners could simply highlight particular items in their booths and detail the item with more than simple descriptions. Adding content about how the item is used or any other item specific information will greatly increase the chance for buyers to find you and your items for sale.

The website described in the services post above would look much like the one you are reading now, with your header and colors and other personalized options.  This is not a simple web builder program, it is Wordpress and the features available on a site like this will out perform almost any other kind of website.

Bonanzle Booth Feed: Click on any item and you will immediately surf our Bonanzle booth…

And if you would like to get your own website check out our Products Page

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Revelation Outdoor

A list of our own completed sites, recent clients sites and web development under construction. Non-CMS based projects not included as we do no longer produce simple html websites.

Every website or blog listed has been built in-house with various components using either Joomla! or Wordpress as a Content Management system.  There are advantages and disadvantages to each CMS choice, we will discuss with you what your goals and needs are to determine the best CMS for your business website.

Every link opens in a large pop-up window but these are active sites both under-construction and completed.  We provide the actual URL or web-address to allow you the opportunity to see for yourself how they work.

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Your Company Needs a New Website

• Looking for an alternative to a difficult to manage old style website?
• Is your company website getting stale while becoming invisible as it drops in the search engine rankings?
• Have you asked yourself why you’re spending so much money on Pay Per Click Advertising from the big three search engines?
• Would it be great to have a website and be able to update it or add valuable content to it whenever you want?

Why not try a new direction? Go Web 2.0 and create a new website for your company with a modern design based upon content management solutions.

What is a content management solution or CMS (usually referred to as a content management system)?

A CMS is a complete website system which takes care of all of the hard work for you:  it manages all of the page generation duties and creates a new page for your website on demand. The user simply fills the new page with content in the form of text, images, videos and more, just as they would if creating a Word document. Publishing content on the web has never been easier for the end user.

Blogs are websites.  They can appear just as any modern corporate website, but blog/CMS websites are equipped with several search related advantages.

Why worry about search? What is search?

Search is the term used by website developers when referring to the search engines. All of the major search engines are out looking for new information on the web each and every day. If your website has been scanned by a search engine and is found to have no new or relevant content to report back to the database, the search (spider) will move on to the next site and not come back to your website for a longer interval between scans. The longer a website is maintained with no new content being added, the further that website will fall to the bottom of the search engine rankings.

There is more to ranking highly in the search engines than just picking a few relevant keywords.

Keywords are great, but the search engines are looking for more. Search engines want to see keywords placed in content in the form of actual articles, white papers and documents. The more the better.  If these articles are added in a naturally occurring fashion, one at a time, on a daily or bi-weekly basis, the search engines will assign more value to the web site where these articles are found.

Our main website, iBusinessLogic.com has a great deal of relevant content and is based upon a content management solution. This blog is also a content management solution website.  By simply adding this easy to use and update blog to our already content rich website, we have jumped to a Page Rank of 4 from a Page Rank of 2 in a matter of weeks, even though our new blog has very few articles yet. We attribute this jump to the tagging system in the CMS technology of this blog site attached directly to our website.

What does all of this mean?

What this means is web 2.0 CMS based web development will outperform any web 1.0 hard coded hard to update website. It will help a small company compete for space on organic search while giving the general public (your customers) a better understanding of your company, your goals and the information you have to offer.

What can I write about my company?

We can help you with ideas about what to write, but I am sure if anyone owns or manages a business, they have millions of ideas each and every day about the services or products they offer. Customer testimonials, new and interesting programs, mistakes made and corrected…the list is endless and your customers want to know more about your company that the average stale website can provide.

Share information and gain traffic, confidence and new customers. Focus on what you do, what you offer and where you work… and a Web 2.0 CMS based website and/or blog will help you succeed online like never before!

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