Bonanzle

In a previous article we described a special offer for Bonanzle booth owners. This offer highlighted the idea that we could use the inventory items they have already uploaded to the Bonanzle marketplace on stand alone websites allowing each merchant to not only promote their own products but the Bonanzle platform itself.

Lets take this idea one step further and propose a radical idea…

Shopping Cart

Almost anyone interested in selling merchandise online may want to consider taking advantage of the Bonanzle platform. This solution makes for a relatively painless to set up an easy to maintain, search optimized and infinitely adjustable eCommerce shopping cart for almost any website.

Bonanzle is a perfectly functional shopping cart with checkout integration through Google Checkout and PayPal which are already integrated into Bonanzle, as is a shipping calculator.  Yet this shopping cart has other advantages other low cost solutions do not have.

• Google Base integration - Any products properly set up in Bonanzle can be fed to Google shopping via the integrated Google Base export tool
• Cross Linking - With products listed on a platform like Bonanzle, where linking to your own website is not only allowed, but encouraged, every product listed on Bonanzle can be designed to link back home to a merchants main website.  This will provide more link juice to your website than any stand alone ecommerce shopping cart solution.
• Bulk Editing - Bonanzle offers and easy to use bulk editing tool. This makes changes to pricing or other factors an easy task no matter if you have ten changes to make or 1000.
• Established product category system - Bonanzle now uses the well established product category system and labels found on eBay.com.  This will help to optimize any products placed into this system with tags that are common across the Internet. People search for products with keywords learned over time. Better to use the systems already in place than to try and re-create the wheel.
• Feeds - Bonanzle produces feeds which can allow your web developer a way to display any and all products listed within your Bonanzle account on your own website.  These products will be dynamically generated, this means when a new product is listed on Bonanzle, that same product will be automatically updated on your own website.  When an item sells, that item will automatically be removed from your website.  Essentially we are talking about a painless and easy management of a multiple channel selling solution with minimal cost.

Here is an example of the product feed in action.

Give us a call if you would like to learn more.

Tweet This

Site Comparison Analytics

Compete.com

Many merchants in America are finding the eBay marketplace to be a challenging environment of late. The question we receive most often concerning eBay is where else can I go? eBay of course has a huge lead on almost any competition, but if for one reason or another, you have decided to look elsewhere (besides your own website) to sell goods, where should you go?

According to Compete.com it seems etsy “Your place to buy & sell all things handmade” is the place to look if thoughts of a new place to sell handmade items fill your mind.  Etsy has the most traffic of any competitor to eBay (besides Amazon) and that traffic graph is heading upward and a steady confidence building pace up 179.8% in the last year.

Of course, adding Bonanzle.com to this chart is both unfair, and a compliment as they have only just started the site at Bonanzle last July. Month to month with very little track-record to analyse, Bonanzle has grown 190.3%.

Onlineauction.com experienced a nice bump last February but since then the traffic graph has been flat and actually losing -7.2% of their projected traffic in the last month.

Based on this limited and incomplete snapshot of information, one could conclude etsy.com is the only place to look when considering a move off of eBay or simply to add an additional channel of sales revenue.  But I will submit there are many more factors to consider than simple traffic when choosing a place to offer your wares.

More on other considerations in a follow up post soon…

Last Thought: Keep an eye on Bonanzle.com

Tweet This

New options abound for merchants thinking about or already selling products online.

Opportunities to profit are available from eBay to Amazon and include numerous lesser known yet interesting “all in one” online sales options becoming available on an almost daily schedule. Small businesses have numerous easy display opportunities available for their products like Etsy, Bonanzle, Bidtopia, OnlineAuction, Dawdle, Overstock, Plunderhere, Ubid, ePier and many more

Setting up a diversified mix of sales channels is a long term goal of most successful Internet merchants. Selling product online through all in one options like eBay or Amazon while maintaining an eCommerce website or adding a shopping cart option to an existing website is less complicated more attractive than ever before. Many merchants who would not have considered this track in the past are now looking hard at dedicated multi-channel web development.

But What to Sell?

Many merchants, either online or brick and mortar, already have established sources of supply for merchandise. Existing supply is a good reason for small businesses to investigate an online sales initiative.

But many people are looking for new business opportunities in an ever tightening economy, these emerging entrepreneurs may have no established source of supply for products to offer online. As a result, one of the most common questions we hear is…

“What do I sell, and where do I source product?”

This single question is the most common inquiry heard by service providers and web developers at conferences and trade shows across the country. The “small business opportunities” crowd may simply lead the customer to a drop ship source, importing company or a stale list of these sources, legitimate or not for a fee or a portion of the monthly subscription fees earned by these types of sourcing suppliers.

As a trusted advisers, web developer and Internet consultants here at iBusinessLogic.com we do not simply offer a link to a drop shipper or a wholesale list to our clients. We prefer to talk with our clients with a goal to listen to them, learn what motivates them and find the strengths of their individual or company goals.

Many entrepreneurs and small business owners have trouble recognizing the opportunities available to them. At iBusinessLogic we like to help identify the best business plan available for Internet initiatives and as a result, avoid the pain of possible missed opportunities.

Some Guidelines for finding online opportunity Read More→

Tweet This

Categories : Consulting, Internet Business, Product Sourcing

Comments (0)